A clean, residue-free lather designed to leave curls ready for care, shape, and definition.
✦ Clean Curl Care Starts at the Root
COLOR WOW Curl Wow Hooked 100% Clean Curl Shampoo is a sulfate-free, residue-free shampoo created for curly and coily hair types 3a–4c. Its rich-lathering formula cleanses while the brand’s Root-Locking Technology, featuring a proprietary Procapil® blend, is marketed to help anchor strands at the root and reduce shedding.
Made with the brand’s Naked Technology approach, this curl shampoo is designed to rinse clean without leaving a surface film, helping curls remain more receptive to leave-in hydrators and stylers. The formula is silicone-free, paraben-free, vegan-labeled, and sized at 10 fl oz / 295 ml for your regular wash routine.
✦ Why Curls Love This Cleanse
✦ Sulfate-Free CleanseA curl-focused shampoo made without sulfates, designed to cleanse without the heavy feel some curls can experience from residue.
✦ Residue-Free FinishThe brand’s Naked Technology is designed to leave no surface film, so leave-in hydrators and stylers can work on freshly cleansed curls.
✦ Root-Locking TechnologyFeaturing a proprietary Procapil® blend, the formula is marketed to help anchor strands at the root and reduce shedding.
✦ Made for Curl PatternsCreated for curly and coily textures, with the brand listing suitability for Type 3a through 4c curls.
✦ Rich-Lathering FormulaDesigned to build a foamy lather on wet hair; a weak lather may indicate buildup and the need for another cleanse.
✦ Clean Beauty PositioningBrand labeling identifies the formula as 100% clean, silicone-free, paraben-free, and vegan.
✦ Key Ingredients
Procapil® BlendPart of the brand’s Root-Locking Technology, marketed to help anchor hair at the root.
GlycerinA well-known hair care ingredient included in the published formula.
Aloe Barbadensis Leaf ExtractIncluded in the ingredient list for a curl-care formula that feels considered and clean.
Sodium PCAFeatured in the published ingredient list alongside gentle cleansing agents and curl-friendly conditioning components.
✦ How to Use
- 01 Apply to wet hair, using the amount needed for your hair’s density and length.
- 02 Massage into a lather, working through the scalp and curls with care.
- 03 Rinse thoroughly, then repeat as directed by the manufacturer.
- 04 If you do not achieve a rich, foamy lather, the brand notes this may indicate buildup and recommends a third shampoo application.
