Weightless-feeling moisture for curls that crave softness, definition, and a glossy finish.
✦ Curl Moisture, Without the Heavy Feel
COLOR WOW Flo-etry Vital Natural Curly Hair Serum is a leave-in curl serum created for curly and coily textures, including curl types 3a–4c. The formula is designed to instantly moisturize and help plump curls while leaving hair looking glossy, defined, and smooth without a greasy feel.
Featuring jojoba oil, coconut oil, pequi oil, and the brand’s proprietary Profaxil-18 Complex, this lightweight serum is made to distribute rich oil-based moisture through the hair with COLOR WOW’s “Naked Technology” approach. Use it on wet hair as a leave-in treatment or apply a small amount to dry hair to refresh and tame frizz.
✦ What It Brings to Curls
✦ Weightless-Feeling MoistureDesigned to deliver oil-based hydration while maintaining a light, non-greasy feel on curls and coils.
✦ Curl Definition SupportHelps curls look plumper and more defined, making it a beautiful step before styling.
✦ Frizz-Taming FinishUse on wet hair for styling prep or sparingly on dry hair to help smooth frizz and refresh shape.
✦ Glossy, Non-Greasy LookLeaves curls with a polished shine while staying true to the brand’s lightweight “Naked Technology” feel.
✦ Heat Styling FriendlyPositioned by the brand as a heat-protectant leave-in, ideal when curls are styled with heat tools.
✦ Made for 3a–4c TexturesCreated for curly and coily hair, with flexible use guidance for fine, coarse, wet, or dry hair.
✦ Key Ingredients
Jojoba Seed OilA featured oil in the formula, selected to support a softer, moisturized curl feel.
Coconut OilIncluded as part of the serum’s oil-based moisture blend for curls and coils.
Pequi Fruit OilA featured oil used in the formula to help support a glossy, nourished-looking finish.
Profaxil-18 ComplexCOLOR WOW’s proprietary complex is described by the brand as micro-dispersing rich oils through strands.
✦ How to Use
- 01 Apply to wet hair after cleansing and conditioning, focusing on the lengths where curls need moisture and control.
- 02 Work section by section, smoothing the serum through hair with fingers or a comb for even distribution.
- 03 Adjust the amount to your texture: use less on fine hair and more on coarse or very dry hair as needed.
- 04 To refresh dry curls, apply a small amount to areas that need extra smoothing or frizz control.
