A clean, creamy wash made to help keep color-treated hair looking beautifully cared for.
✦ Color Care Cleansing
WOW Color Security Shampoo 942 ml / 32 Oz is a sulfate-free, residue-free shampoo formulated for color-treated hair, all hair types, and extensions. Created with a blend of gentle cleansers, it produces a creamy lather while avoiding the heavy agents that can leave hair feeling coated.
The formula is made without silicones, parabens, pearlizing agents, thickening agents, or conditioning agents that the brand states may contribute to buildup. In a generous 32 oz size, it is a polished choice for regular home care and salon backbar use alike.
✦ Clean Color Confidence
✦ Made for Color-Treated Hair Designed to cleanse while helping support the look of vibrant, well-maintained color.
✦ Residue-Free Feel Formulated to rinse clean without silicones, pearlizing agents, or heavy conditioning agents.
✦ Sulfate-Free Cleanse Uses a blend of gentle cleansers for a color-conscious wash that does not feel harsh.
✦ Creamy Lather Creates a rich, creamy lather for a satisfying shampoo experience from roots to ends.
✦ Extension-Friendly The brand states this shampoo is safe for use on hair extensions.
✦ Salon-Size Value The 32 oz format is well suited for frequent use, shared bathrooms, and professional salon settings.
✦ Key Ingredients
Gentle Cleanser Blend Includes multiple cleansing agents selected to create a creamy, non-stripping lather.
Sodium Cocoyl Glycinate A cleanser identified by the brand as part of its gentle, amino-acid-type cleansing approach.
Glycerin A well-known ingredient used in the formula to support a comfortable cleansing experience.
Hydrolyzed Wheat Protein & Keratin Included in the verified ingredient list for a hair-care formula designed with color-treated strands in mind.
✦ How to Use
- 01 Apply a coin-sized amount to wet hair.
- 02 Massage through the scalp and hair until a creamy lather forms.
- 03 Rinse thoroughly, then repeat for best results if desired.
- 04 Follow with Color Security Conditioner, sold separately, and style as usual.
