A muted plum cream polish with gel-like shine, made for an elegant longwear manicure without a UV lamp.
✦ Polished Plum Color, Gel-Like Shine
Essie Gel Couture Not What It Seams #72 brings a modern neutral mood to your manicure with a muted plum purple shade and smooth cream finish. The color is designed for Essie’s longwear 2-step system, pairing two coats of polish with Gel by essie top coat for a glossy, gel-like look.
Created for at-home or salon-style manicures, this longwear polish offers the refined look of gel without UV curing. Its patented swirl-stem brush is designed to help distribute polish evenly, making application feel smoother, more controlled, and beautifully polished.
✦ Why It Belongs in Your Manicure Edit
✦ Muted Plum CreamA refined neutral plum purple that brings soft depth to everyday manicures.
✦ Gel-Like FinishDesigned to create a high-shine manicure look when sealed with Gel by essie top coat.
✦ No UV Lamp NeededA longwear nail polish system that does not require UV curing.
✦ 2-Step Manicure SystemUse two coats of color and one coat of Gel by essie top coat for the intended finish.
✦ Smooth Brush DesignThe patented swirl-stem brush is made to help distribute polish evenly across the nail.
✦ Easy Polish RemovalRemoves with acetone or non-acetone nail polish remover, with no harsh scraping recommended.
✦ Key Ingredients
Butyl Acetate & Ethyl AcetateListed in the published Essie formula for this shade.
NitrocelluloseIncluded in the formula behind the smooth polish application.
Acrylates CopolymerPart of Essie’s published ingredient list for the Gel Couture color formula.
DimethiconeFeatured in the shade’s published formula alongside colorants that may vary by shade.
✦ How to Use
- 01Prep nails and cuticles so the nail surface is clean and ready for polish.
- 02Apply two coats of Gel by essie longwear nail polish. No base coat is required for this system.
- 03Seal with one coat of Gel by essie top coat to complete the glossy, gel-like manicure look.
- 04Remove with acetone or non-acetone nail polish remover; avoid harsh scraping.
