A deep midnight plum manicure with a cream finish and glossy, gel-like elegance—without the lamp.
✦ Polished Color with Gel Couture Shine
ESSIE COUTURE 310 TURN N POSE is Essie Gel Couture longwear nail polish in a rich deep purple shade described as midnight plum. The cream finish gives the color a smooth, refined look that feels dramatic, wearable, and beautifully suited to polished manicures.
Part of Essie’s Gel Couture 2-step system, this lacquer is designed to be applied as color first, then sealed with the Gel Couture top coat for glass-like shine. It does not require a base coat or UV/LED lamp, making it a sophisticated choice for at-home nail lovers and salon polish services alike.
✦ Why This Shade Stands Out
✦ Midnight Plum ToneA deep purple shade with a sophisticated, after-dark feel for manicures that look bold without feeling harsh.
✦ Smooth Cream FinishThe cream finish gives Turn N Pose a clean, polished appearance with rich-looking color payoff.
✦ Gel-Like ShineWhen paired with Essie Gel Couture top coat, the system is designed to create a glossy, gel-like manicure look.
✦ No UV/LED LampThis is a longwear lacquer, not a hard-cure gel, so the manicure routine does not require lamp curing.
✦ 2-Step RoutineApply two coats of Gel Couture color, then finish with Gel Couture top coat for the intended shine and wear.
✦ Curve-Hugging BrushThe Gel Couture line features a patent-pending brush designed to help sweep color across the nail with fuller coverage.
✦ Formula Features
Shade 310 Turn N PoseA deep purple, midnight plum Gel Couture shade with a cream finish.
Standard Bottle SizeCommon retailer listings show this Gel Couture bottle as 0.46 fl oz, about 13.5 mL.
No Base Coat RequiredEssie’s Gel Couture directions are styled around color plus top coat, with no base coat needed.
Limited AvailabilityEssie US lists this shade as discontinued, so current availability may vary by retailer.
✦ How to Use
- 01Start with clean, dry nails and remove excess oils or cuticle debris before polishing.
- 02Apply two coats of Essie Gel Couture color. No base coat is required for the brand’s 2-step routine.
- 03Let each coat set briefly, then seal with Essie Gel Couture top coat for the intended glossy, gel-like finish.
- 04Remove with nail polish remover following brand guidance; this lacquer does not require UV gel soak-off removal.
